PROJECT BRIEF

Snipes USA commissioned our team to create an innovative campaign showcasing their winter collection in an authentic urban environment. The challenge was to capture the essence of navigating a New York City winter while highlighting the performance and style of the collection in a controlled environment that would allow for perfect product presentation.

CREATIVE APPROACH

We developed a high-concept studio production that recreated the winter streets of New York City through advanced projection mapping and practical effects. This innovative approach merged immersive city visuals with real artificial snow environments, allowing us to create the authentic feeling of an urban winter journey while maintaining complete creative control over lighting, atmosphere, and product visibility.

PRODUCTION SCOPE

Our comprehensive production services included:

• Conceptual direction and creative development
• Custom-built set design for urban winter environment
• Advanced projection mapping of New York City streetscapes
• Professional-grade snow effects and environment management
• Technical direction for seamless integration of practical and visual elements
• Specialized lighting design to balance environment and product visibility
• Talent casting and styling for authentic urban winter look
• Full production crew coordination and management
• Complete post-production including editing, sound design, and color grading
• Original soundtrack creation capturing the urban winter mood

RESULTS & IMPACT

The campaign successfully:

• Elevated The North Face's winter collection through innovative visual storytelling
• Created a distinctive aesthetic that differentiated from typical outdoor apparel marketing
• Generated significant social media engagement and sharing
• Provided Snipes with versatile content adaptable across multiple platforms
• Reinforced the brand's position at the intersection of performance and urban style