PROJECT BRIEF

Snipes USA commissioned our team to create an authentic narrative-driven campaign celebrating the legendary Air Jordan 12 "Flu Game" release. The concept needed to pay homage to the iconic 1997 NBA Finals moment when Michael Jordan delivered an extraordinary performance while battling illness, now immortalized in sneaker culture.

CREATIVE APPROACH

Our team developed a powerful recreation capturing the essence of Jordan's legendary performance, featuring a basketball player visibly struggling with illness on the bench while showcasing the iconic Air Jordan 12 silhouette. The creative direction balanced reverence for sneaker history with contemporary storytelling techniques that would resonate with Snipes' streetwear audience.

PRODUCTION SCOPE

Our comprehensive production services included:

• Full concept development and creative direction
• Location scouting and securing appropriate basketball venue
• Professional talent casting for authentic athletic performance
• Complete art direction including period-accurate styling elements
• Full production crew coordination and management
• Direct supervision of cinematography emphasizing the iconic silhouette
• Post-production including premium editing, sound design, and color grading