PROJECT BRIEF

Snipes USA commissioned our production team to create a powerful year-end recap video showcasing their extensive community engagement initiatives. The challenge was to distill a year's worth of diverse events, partnerships, and activations into a cohesive narrative that would authentically represent Snipes' community impact while reinforcing their brand values. The content needed to resonate with multiple stakeholders—from consumers and community partners to internal teams and corporate leadership.

CREATIVE APPROACH

We developed a documentary-style mashup approach titled "Beyond Retail: The Snipes Community Movement." This concept framed Snipes not just as a retailer but as an active community builder with deep cultural connections. Using a non-linear storytelling technique, we created thematic segments organized around key impact areas (youth development, arts support, neighborhood revitalization, etc.) rather than chronology. This approach allowed us to highlight emotional throughlines and recurring commitments while showcasing the breadth of Snipes' community presence.

PRODUCTION SCOPE

Our team delivered a comprehensive production including:

• Compilation and enhancement of existing footage from dozens of community events throughout the year
• Additional on-location filming at key community centers and partner organizations
• Custom interview sessions with community leaders, event participants, and Snipes team members
• Dynamic motion graphics package to unify diverse footage sources and establish visual consistency
• Custom music selection and sound design to enhance emotional impact
• Development of chapter-based structure allowing for both full viewing and segment sharing
• Multiple edit versions optimized for different platforms (full-length documentary, social media cuts, in-store display version)