PROJECT BRIEF

Snipes USA approached our production team with an exciting challenge: create a visually dynamic campaign to launch the iconic Jordan Metallic 5 sneaker that would resonate with both sneaker enthusiasts and basketball fans. The brief required a concept that would honor the shoe's design heritage—inspired by WWII fighter planes—while creating contemporary content that would drive engagement and sales across Snipes' digital platforms.

CREATIVE APPROACH

Our creative team developed a high-impact concept titled "The Physics of Flight," drawing a powerful visual parallel between a basketball player's aerial dynamics and a fighter jet's takeoff. This concept paid homage to the original inspiration behind the Jordan 5 design while showcasing the sneaker's performance capabilities in a fresh, visually arresting way. By juxtaposing slow-motion basketball dunks with fighter jet sequences, we created a narrative that emphasized power, precision, and the legacy of flight that defines the Jordan brand.

PRODUCTION SCOPE

Our full-service production team managed all aspects of this project from concept to completion:

• Location scouting and securing a professional basketball court with optimal lighting conditions
• Casting elite basketball players capable of executing technically difficult dunks
• Multi-camera filming setup including high-speed cameras for detailed slow-motion sequences
• Custom lighting design to highlight the metallic features of the sneaker
• Post-production with sophisticated visual effects to create the fighter jet parallels
• Color grading that emphasized the sneaker's distinctive metallic finish
• Original sound design featuring both basketball performance and jet engine audio elements