PROJECT BRIEF

Snipes tasked our production team with creating an authentic, emotionally resonant campaign for their new Air Max release. The challenge was to showcase the sneaker's dual appeal—its distinctive style for casual wear and its performance benefits for athletes. Snipes wanted to connect with consumers through a nostalgic yet aspirational narrative that would emphasize the shoe's legacy while highlighting its contemporary features.

CREATIVE APPROACH

The storytelling created an emotional connection with viewers by tapping into universal experiences of childhood play while aspirationally linking to professional sports achievement. The creative direction emphasized how the Air Max has been a constant companion throughout this journey, evolving alongside the athlete.

PRODUCTION SCOPE

Our comprehensive production services delivered a multi-faceted campaign including:

• Documentary-style filming capturing authentic childhood football moments in neighborhood parks and streets
• Professional football sequence filming with elite athletes in stadium environments
• Custom lighting techniques to highlight the Air Max's design elements in varied settings
• Intimate player interviews connecting their personal journey to their footwear choices
• Aerial drone footage contrasting neighborhood pitches with professional stadiums
• Time-lapse transitions showing the progression from youth to professional athlete
• Sound design blending nostalgic playground sounds with roaring stadium atmospheres
• Specialized product photography showcasing the Air Max's performance features and style elements