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Snipes and Adidas needed a campaign that would position their new soccer jerseys beyond traditional contexts, connecting with young urban consumers who appreciate both athletic performance and street style.
Our concept celebrated inner-city soccer culture through four diverse young models representing different urban neighborhoods, showcasing how these jerseys function as both performance wear and cultural signifiers.
We scouted authentic urban locations, cast models with genuine connections to local soccer communities, utilized documentary-style filming techniques, and created neighborhood-specific visual treatments while maintaining campaign cohesion.
