PROJECT BRIEF

Snipes approached our team to create an energetic and relatable campaign for the Pegasus Wave running shoes. The concept needed to showcase the shoes' performance capabilities in an everyday scenario that would connect with young runners while highlighting the product's speed and comfort features.

CREATIVE APPROACH

We developed a narrative-driven spot following a student being unexpectedly chased by a neighborhood dog on their morning route to school. The light-hearted pursuit sequence demonstrates the shoes' performance in a real-world scenario that resonates with the target audience while creating a memorable, smile-inducing story that emphasizes Nike's "Just Do It" spirit.

PRODUCTION SCOPE

Our team delivered comprehensive production services including:

• Original concept development and storyboarding
• Location scouting for the perfect neighborhood running route
• Talent casting for both the runner and trained canine performer
• Specialized camera rigging for dynamic running sequences
• Safety coordination for all chase sequences
• Multiple shooting setups to capture authentic running dynamics
• Detailed product shots highlighting key shoe features
• Complete post-production including editing, sound design, and color grading
• Music selection and licensing for pace-setting soundtrack

RESULTS & IMPACT

The campaign successfully:

• Increased consumer awareness and interest in the Pegasus Wave model
• Generated strong engagement metrics across Snipes’ digital platforms
• Created a relatable and shareable narrative that extended campaign reach
• Effectively communicated the key performance benefits of the shoe
• Reinforced Snipes’ position in the lifestyle running category