PROJECT BRIEF

Snipes commissioned our team to produce an authentic campaign for the iconic Reebok Question, Allen Iverson's signature sneaker. The challenge was to create content that honored Iverson's cultural and athletic impact on Philadelphia while connecting his legacy to the next generation of players, positioning the Questions as more than retro footwear but as an ongoing symbol of Philadelphia basketball culture.

CREATIVE APPROACH

We developed a narrative following a young Philadelphia hooper traversing the city's basketball landscape in Iverson's signature shoes. The journey captured how Iverson's influence permeates Philadelphia's inner-city neighborhoods through authentic basketball scenes and community interactions. This documentary-style approach connected the nostalgic appeal of the Questions with their continued relevance to young players, showcasing how Iverson's legacy lives on through both his iconic footwear and his impact on basketball culture.

PRODUCTION SCOPE

Our team delivered a compelling production including:

• Location scouting across Philadelphia's most authentic basketball neighborhoods
• Casting of a genuine young Philadelphia player with legitimate basketball skills
• Documentary-style street photography capturing unscripted basketball moments
• Natural interactions with local players and community members
• Steadicam walking sequences through the city highlighting the Questions in motion
• Strategic framing connecting iconic Philadelphia basketball locations
• Authentic sound design incorporating city ambience and playground sounds
• Subtle visual references to Iverson's career moments and style
• Key product moments integrated naturally within the community narrative