PROJECT BRIEF

Snipes commissioned our team to create a distinctive photo campaign for their collaboration with Paper Planes, taking the brand's flight concept to a literal level. The challenge was to visually capture the essence of the "elevation" theme central to Paper Planes while showcasing the apparel collection in dynamic, attention-grabbing compositions that would stand out in retail environments and digital platforms.

CREATIVE APPROACH

We developed a concept that captured models in suspended animation moments using trampoline-assisted choreography. This approach created genuinely weightless compositions that embodied the Paper Planes ethos while showcasing how the garments move and flow. By photographing models at the apex of their jumps, we created a visual metaphor for the brand's aspirational messaging while generating striking imagery that immediately communicated the collection's connection to elevation and achievement.

PRODUCTION SCOPE

Our team delivered a comprehensive production including:

• Custom-built trampoline setup designed to achieve specific heights and trajectories
• Professional athletes and dancers cast for their ability to control body positioning mid-air
• High-speed photography capturing clean mid-flight moments with perfect product visibility
• Specialized lighting techniques eliminating motion blur while highlighting collection details
• Multiple camera setups capturing various angles of each jump simultaneously
• Strategic styling ensuring garments presented optimally during aerial moments
• Extensive safety protocols allowing models to perform confidently at height
• Meticulous timing c