PROJECT BRIEF

Snipes commissioned our team to document their Philadelphia store opening featuring local artist Lay Bankz as the special guest. The objective was to capture the excitement of the grand opening while showcasing Snipes' connection to local culture and music, establishing the new location as a community hub rather than just a retail space.

CREATIVE APPROACH

Our approach balanced documenting the retail experience with capturing the energy of Lay Bankz's performance and meet-and-greet, emphasizing how Snipes serves as a cultural connector in the community while highlighting the enthusiastic response from local sneaker enthusiasts.

PRODUCTION SCOPE

Our team delivered comprehensive event coverage including:

• Multi-camera setup capturing storefront, interior retail space, and performance area
• Mobile camera operators following the crowd flow and key moments throughout the event
• Live audio recording optimized for both crowd atmosphere and Lay Bankz's performance
• Strategic lighting adjustments to maintain visual quality across different store areas
• Candid customer interviews capturing first impressions of the new location
• Dedicated coverage of the Lay Bankz meet-and-greet with fans
• Drone footage establishing the store's neighborhood context
• Real-time content editing for same-day social media posting