PROEJECT BRIEF

Snipes commissioned our team to document an exclusive meet and greet with DJ Khaled at his Snipes x We The Best collaborative store in Miami, coinciding with the release of his anticipated WTB Jordan 5 sneakers. The challenge was to capture the high-energy atmosphere of this celebrity event while showcasing the unique retail space, the exclusive product launch, and the genuine connections between Khaled and his fans.

CREATIVE APPROACH

We captured the signature enthusiasm and larger-than-life personality of DJ Khaled while documenting the authentic fan interactions. Our approach balanced documenting the excitement of the sneaker release with the intimate moments of connection between Khaled and his supporters, emphasizing how the Snipes x We The Best store serves as a cultural destination that brings together music, sneaker culture, and celebrity accessibility.

PRODUCTION SCOPE

Our team delivered comprehensive event coverage including:

• Multi-camera setup capturing both the overall store atmosphere and intimate fan interactions
• Dedicated product photography highlighting the WTB Jordan 5 details and presentation
• Strategic positioning to capture Khaled's energetic interactions and signature catchphrases
• Quick-turnaround interviews with attendees capturing their excitement and purchase intentions
• Specialized lighting to maintain visual quality in the crowded store environment
• Mobile camera operators navigating the high-energy crowd for dynamic footage
• Live audio capture optimized for clear recording of Khaled's interactions amid store noise
• Real-time content editing for immediate social media distribution