PROJECT BRIEF

Snipes approached our production team to create a distinctive campaign for the exclusive Mercedes-AMG x Puma apparel collection launch. This high-profile collaboration between automotive and sportswear icons required content that would transcend conventional fashion marketing and create a memorable visual experience. The challenge was to showcase the apparel collection in a way that captured the disruptive energy of both brands while creating shareable content that would cut through crowded social feeds and retail environments.

CREATIVE APPROACH

Our narrative followed a group of friends entering an altered state of reality where conventional boundaries between automotive performance and street style dissolved. Using dreamlike visual techniques, we created a series of interconnected vignettes where the Mercedes-AMG vehicle became both transportation and portal to increasingly surreal scenarios. This trippy, non-linear approach perfectly complemented the collection's bold aesthetic while creating distinctive content that refused to adhere to typical fashion or automotive visual conventions.

PRODUCTION SCOPE

Our experimental production delivered a boundary-pushing campaign including:

• Advanced visual effects merging real footage with surreal, dream-like sequences
• Strategic use of lighting techniques including black lights, projection mapping, and light painting
• Custom mirror and prism rigs creating kaleidoscopic reflections of both the vehicle and apparel
• Choreographed slow-motion and time-ramping sequences altering the perception of movement
• Smoke and atmospheric effects creating ethereal environments
• Experimental camera techniques including intentional lens distortions and perspective shifts
• Color manipulation pushing beyond reality into heightened, vibrant palettes
• Disorienting editing techniques with match cuts between seemingly impossible transitions
• Original sound design layering AMG engine sounds with psychedelic audio elements
• In-camera practical effects minimizing the need for post-production manipulation